#KateSpadeNYCabana

TikTok Hashtag Challenge

I helped to concept and execute a successful hashtag challenge to support Kate Spade New York’s Cabana capsule collection. With support from top creators like Dylan Mulvaney, the hashtag #KateSpadeNYCabana reached over 7 billion views. I worked to negotiate and execute with creators across five international regions, develop video guidelines, secure music rights, and drive engagement through promotion on our own channels.