Let’s Talk

In partnership with Gen Z media site, Her Campus, Kate Spade New York published a virtual event series aimed to empower and support Black women throughout their mental health journeys. This project amplifies the voices of Gen Z Black women, providing a platform, a community, and important mental health resources.

I worked closely with the Her Campus team to bring this project to life, acting as the key liaison between the media site and the KSNY creative and marketing teams to ensure all messaging felt authentic to the brand. I led the strategy for promotional content across KSNY and HCM channels, helping to garner a total promo reach of 1.2 million. See more on katespade.hercampus.com.